The ROI of Self-Serve Sales Data
The ROI of Self-Serve Sales Data At SMP, we’ve never met a sale person who didn’t need a few extra…
Metrics Monday — July 13, 2015
Metrics Monday According to Aberdeen Group, personalizing individual emails improved open rates by 6%, click-throughs by 14% and conversions by 11%.
Metrics Monday — July 6, 2015
Metrics Monday According to Aberdeen Group, companies with strong analytics are 47% more likely to use customer behavior to segment…