Targeted and Engaging Email is Effective
The conventional marketing wisdom in the distribution industry today is that the effectiveness of email marketing is fading away. However,…
Profile Your Lists to Make Email More Relevant
When you first start using SMP for email marketing, one of the first changes you should make in your strategy is to stop looking at your list as one big monolithic list of customers.
Is It Time To Revisit Your Email Strategy?
Is It Time To Revisit Your Email Strategy? Leading distribution marketing teams have found a way to connect with their…
Email Marketing: Quality or Quantity?
Email Marketing: Quality or Quantity? Distribution sales teams using SMP are surprised how quickly they see a return on investment…
Start 2018 Off With Some Quick Wins
Start 2018 Off With Some Quick Wins It’s almost the new year, and with it, new budgets, new projects, new…
MarketPro Tips and Tricks
MarketPro Tips and Tricks SMP’s updated MarketPro, billed as MarketPro 2.0, provides companies with wonderful list management capabilities not previously…
SMP Introduces the Newly Redesigned MarketPro
SMP Introduces the Newly Redesigned MarketPro What is MarketPro? MarketPro is an email marketing tool that is fully integrated within…
Maximizing Key Vendor Relationships
Maximizing Key Vendor Relationships An important strategy that many distributors overlook is in the area of vendor relationships. You may…
Metrics Monday — August 10, 2015
Metrics Monday According to Aberdeen Group, best in class companies are almost twice as likely to identify high value customers…
Metrics Monday — July 20, 2015
Metrics Monday According to Aberdeen Group, companies with integrated analytics are 140% more likely to deliver specialized offers to their…