Increase Purchasing Frequency by Staying Top of Mind
A very important piece of the puzzle in your revenue plan is to leverage every insight you've gained to strengthen…
A very important piece of the puzzle in your revenue plan is to leverage every insight you've gained to strengthen…
Segmentation is a powerful tool for distributors, allowing them to better target their marketing efforts by focusing on the needs…
A centralized Customer Relationship Management (CRM) database is a critical component of your distribution business. SMP’s platform allows distributors to…
Distribution sales teams are under a lot of pressure to produce results. To meet their quotas and goals, they need…
As the owner or operator of a wholesale distribution business, you're always looking for new and innovative ways to increase…
While still important, traditional marketing methods in distribution such as printed flyers, branded calendars and directory ads are no longer…
We recently surveyed distribution industry professionals about their targeted marketing practices and the results are in. Did you know that distributors…
Your customers’ expectations are high when it comes to specialized products, services, and offers. One size does not fit all.…
Targeted marketing – sending a targeted message to the profiled buyer – has been shown to drive almost 8X more…
The conventional marketing wisdom in the distribution industry today is that the effectiveness of email marketing is fading away. However,…