Increase Purchasing Frequency by Staying Top of Mind
A very important piece of the puzzle in your revenue plan is to leverage every insight you've gained to strengthen…
Want Higher Order Size? Target Buying Behavior
Segmentation is a powerful tool for distributors, allowing them to better target their marketing efforts by focusing on the needs…
The Many Benefits of a Centralized Customer Database
A centralized Customer Relationship Management (CRM) database is a critical component of your distribution business. SMP’s platform allows distributors to…
Five Ways Leading Distribution Sales Reps Use Data to Meet Their Goals
Distribution sales teams are under a lot of pressure to produce results. To meet their quotas and goals, they need…
How Distributors are Increasing Their Sales Through Targeted Marketing
As the owner or operator of a wholesale distribution business, you're always looking for new and innovative ways to increase…
The Benefits of Targeted Marketing for Wholesale Distribution
While still important, traditional marketing methods in distribution such as printed flyers, branded calendars and directory ads are no longer…
Study Results: Targeted Marketing in the Distribution Industry
We recently surveyed distribution industry professionals about their targeted marketing practices and the results are in. Did you know that distributors…
Distributors Who Do This One Strategy Increase Revenue per Campaign by 8X
Your customers’ expectations are high when it comes to specialized products, services, and offers. One size does not fit all.…
8 Reasons Distributors Love Targeted Marketing
Targeted marketing – sending a targeted message to the profiled buyer – has been shown to drive almost 8X more…
Targeted and Engaging Email is Effective
The conventional marketing wisdom in the distribution industry today is that the effectiveness of email marketing is fading away. However,…