SMP is the Distribution CMO’s Best Friend
Distribution marketing teams are constantly challenged to do more with less. Your budgets never seem to increase at the same rate as your sales targets. The timelines to launch new product lines and bring new territories up to speed get shorter and shorter. Sales teams only engage with you when they need leads and don’t provide you with the real-world data you need to succeed. There are never enough leads to make everyone happy. SMP is here to help.
Proactive Targeted Marketing
Too many distributors simply blast the same offer to everyone in their database. With SMP you can gain a real competitive advantage from your marketing programs by leveraging all of your CRM and ERP data together to create the right targeted campaigns. By having all your CRM and ERP data integrated with your marketing data you can segment your marketing lists to make the right offer to the right contact at the right time.
Accurate Customer Data
SMP’S centralized customer and contact database assures a higher quality of customer data when you need it. By entering and maintaining all of your contacts in one centralized database, everyone on your team will have the information they need to track important activities, tasks, notes and more. Combine this with ERP data for purchasing history and you have one of the most powerful solutions available for targeted lists in the industry.
ROI and Analytics
With digital behavior, activity tracking and self-serve dashboards, SMP allows you to track marketing campaign performance and measure cost-per-lead, allowing you to easily report on Marketing ROI. SMP provides insight on marketing ROI for your team so that you know where which programs are the best investment of your marketing dollars.
Distribution marketing teams perform with SMP
Proactive Targeted Marketing
Are you tired of blasting out generic offers to everyone in your database? Are you tired of having outdated contacts with no easy way to update your database? SMP users can leverage all of their CRM and ERP data together to create the right targeted campaigns. By having all your CRM and ERP data integrated with your marketing data you can segment your marketing lists to make the right offer to the right contact at the right time.
“Marketing was non-existent before Sales Management Plus; now, we have the tools to do it easily. We’ve started a monthly newsletter, and updated mailing lists are always ready when we need them.”
Understand your customers’ behavior
SMP tracks and provides easy access to important customer behavioral data that allows you to add sophistication and precision to your targeted marketing profiles. Go far beyond simple industry or company size profiles by examining click-through and digital behavior to better understand their specific interest areas or slice and dice through purchasing behavior to identify competitive replacement or share of wallet opportunities.
ROI tracking made easy
SMP has sophisticated reporting, analytics and self-serve data visualizations and dashboards built right in. SMP allows you to track marketing campaign performance and measure cost-per-lead, allowing you to easily report on Marketing ROI. SMP provides insight on marketing ROI for your team so that you know where which programs are the best investment of your marketing dollars.
Email marketing made easy
Email marketing with SMP is different from other email marketing services because it features tight integration with a company’s ERP and its advanced list management capabilities. Distributors can leverage the customers, contacts and POS data to do truly targeted marketing. Build dynamic lists based on data from your ERP inside of SMP. There is no need to have to upload list to a third party; it is automatically available to you for your campaigns, e-blasts, newsletters and more. And with built-in templates and HTML editors, you don’t need a degree in marketing technology to create beautiful emails.
Centralized list management for all customers and contacts
- Create and upload lists
- Segment your customers and contacts
- Leverage your contacts
- Leverage your marketing lists
- Create dynamic marketing lists based on profiling information
- Manage opt-ins, opt-outs, subscriptions and CAN-SPAM Act compliance
“From a marketing perspective, once you develop customer lists in SMP, we can quickly convert them to marketing lists for mailings or special e-mailers.”
“SMP allows us to know our customer base better than the competition.”
“SMP makes filling the holes easier by showing us what we’re NOT selling to our customers.”
A marketing solution built for distributors
SMP was designed specifically for distribution sales and marketing teams. We included functionality that distribution marketing teams need every day, from ad hoc list importing, to distribution ERP real-time data, to sophisticated email marketing for vendor co-op campaigns and more.
SMP breaks down the walls between sales and marketing by allowing both teams to share critical customer and prospect data in a single repository. You can target new lists easily and push out campaigns, newsletters, promotions and event information. Sales reps can then easily see the results of the campaign and use that marketing information to follow up with their prospects and customers.
Resources for Marketing Teams
The challenges of running a distribution marketing organization never seem to end. Here are some resources and best practices to help you meet your goals.
Distribution Sales Trends
Based on the results of our recent focus groups, this report shares the methods that sales and marketing leaders are planning to use in 2017 to gain deeper insights, build stronger relationships, serve their customers and improve their marketing effectiveness. This extensive 27-page report covers issues including:
- Distribution top sales priorities for 2017
- Sales management challenges leaders worry about
- Strategies for mobile tools
- Using business intelligence to find new opportunities
- Closing more bids and quotes