Webinar: Turning Good Customers into Great Customers

Some customers are better than others.

But do you know who is who in your own customer base and do you have a standard methodology for categorizing your customers?

What makes a customer great and how do we improve our relationships with our less-than-great customers to turn them into great customers? SMP has combined leading business intelligence with CRM and ERP data to create what we’re calling the Great Customer Quadrant. This interactive dashboard allows you to quickly identify your best customers and design plans to keep them and cultivate more great customers.

In this SMP Best Practices webinar, we’ll explore these critical what makes a customer great as well as provide action plans for improving customer purchasing behavior in several different categories.

Some of the topics we’ll discuss include:
– Why sales volume and order profitability don’t tell the whole customer story
– The best ways to measure and identify your greatest customers
– How order quality and order frequency define great customer relationships
– Creating marketing plans for each of seven different customer categories
– Creating a company culture that recognizes and retains your best customers

Register today: https://attendee.gotowebinar.com/register/4185491520947100684