Where do you want to take your integrations?
The SMP API allows you to connect your ERP, sales and marketing data anywhere that makes you more efficient.
- Ability to read/write customer and prospect data
- Ability to read/write contact data
- Ability to read/write profiling information for customers/prospects and contacts
- Ability to create/assign activities to the customer/prospect assigned rep from 3d party to SMP
- Ability to create/write back marketing lists
APIs for Distribution CRM
SMP APIs will allow reading of customer and contact data directly from SMP, followed by the ability to write back new customer and prospect information as well as new/updated contact info to your chosen third-party tools, including activity creation in SMP as a part of the write-back process – such as who received certain marketing campaign messages; what actions did a contact take as a result of your company’s outreach; what info does a new prospect/lead need from you from a sales perspective; and more.
Increased Efficiency
Our API allows you to integrate data and sales workflows across many areas of your company and eliminates manual processes between systems.
Job Satisfaction
Your employees get the best of both worlds — the easy-to-use CRM functionality of SMP combined with the benefits of your other systems.
Greater Effectiveness
The systems that matter most to your growth — CRM, BI, e-commerce, marketing automation and more — are more effective when they can share data and work together.
Practical Use Cases
How you use the SMP APIs is only limited by your imagination. Here are some examples current clients have already shared.
E-Commerce
- Connect important customer behavior from e-commerce with SMP
- Add and update contacts in SMP
- Trigger follow-ups for abandoned carts of high-value
- Create follow-ups on in SMP on service agreements and warranty renewals
Marketing Automation
- Leverage SMP marketing lists inside your marketing automation system
- Assign follow-up activities to reps based on marketing automation interactions
- Sync email permissions
- Update marketing lists based on contact behavior
- Update contacts
- Provide lead score and marketing interactions to your reps inside of SMP
- Add leads from marketing automation into SMP
- Track marketing automation activities like landing pages, forms fills, etc., inside SMP
Lead Management Systems
Use SMP APIs with your Lead Management System, on a scheduled basis to:
- Assign leads to reps
- Create and update contact information
- Create new companies and prospects in SMP for ongoing nurturing and sales
- Assign tasks and follow-up activities to reps from lead management system
- Linked to the appropriate customer/prospect and contact, with relevant info on what the “lead” needs – follow-up on sales opportunity, quote, etc. – and assign that task to the customer/prospect’s account manager
Phone Systems
Write Phone Call logs to SMP – linked to the appropriate company and contact – indicating who spoke with a company/contact, and when.
Connect Your World
Use SMP’s APIs to connect your SMP CRM with the tools in your arsenal — things like marketing automation, lead generation systems, web conferencing, email platforms, e-commerce and more.
Learn More About How Our API Can Help You
SMP API Connectors to allow you to integrate with your chosen third-party platforms, and capitalize on the pairing of this info with CRM and ERP sales intelligence, already managed within SMP. Holistic integration between these interrelated tools can help take your customer communication to the next level and SMP pleased to be your partner as you leverage those connections. Book time with one of our experts today to discuss where you’d like to take your business.