How much is it worth to own your company’s intimate customer information? What would it cost if you lost a sales rep and they took 10-20% of their customers with them?
Owning the intimate customer information is key to a company’s success. (key contact information, customer notes, open opportunities, and important activity notes). However, most distributors find that all that valuable and sensitive information belongs to their sales reps and resides in phones, notebooks and laptops.
If one of your reps leaves to work for a competitor, they may be able to take 10-20% of their customers with them. These are usually good customers, too, making the potential lost revenue even greater.
Based on our experience over 20 years, your company can cut this risk in half by quickly and proactively transitioning accounts with all the customer intimacy to the new account manager.
SMP’s centralized database makes this information accessible to everyone based on permissions ensures that the company owns its intellectual customer information. SMP’s centralized CRM lets you instantly onboard a new rep with their account package including contacts, activities, open opportunities, notes and transactional history making it easy for them to hit the ground running. New reps will be more professional and prepared when meeting with their customers, and you will retain those at-risk accounts.
Cregger Company ROI
Every time a sales rep leaves, it puts $120,000 of GP at risk. Proactively managing your database and communicating to customers removes that risk.
Customers / Rep
Customers who leave