Cregger Company is highly efficient and positioned for success in a very competitive market. Cregger Company is looking to leverage CRM with actionable analytics to drive toward their goals. Key initiatives are implementing a centralized customer management database to leverage contact and customer segmentation and executing highly targeted marketing based on segmentation and data driven opportunities. Additional high value propositions include closing more bids and quotes, capturing ownership of intellectual property relating to customer relationships, and improving data collaboration through SMP’s dashboards and analytics platform.
In this Value Proposition we have uncovered the following areas of new value:
Each of these areas will be discussed in greater detail in the remaining steps.
SMP – Sales Management Plus