Coastal Supply is highly efficient and uniquely positioned for success in a very competitive market. Coastal Supply is looking to leverage CRM with actionable analytics to drive toward their goals. Key initiatives are implementing a centralized customer management database to leverage contact and customer segmentation, executing highly targeted marketing based on segmentation and data driven opportunities, closing more bids and quotes, capturing ownership of intellectual property relating to customer relationships, and improving data collaboration through SMP’s dashboards and analytics platform.
In this Value Proposition we have uncovered the following areas of new value:
Each of these areas will be discussed in greater detail in the remaining steps.
Superior Products Distributors
SMP – Sales Management Plus