Protecting Your Best Accounts from Competitive Encroachment
During difficult economic times, it is especially important for distributors to protect against competitive encroachment. As the focus shifts from…
Achieving Greater Account Penetration by Increasing Share of Wallet
Wallet share is an important metric to measure how much of a customer's purchase you're responsible for. In other words,…
Increase Purchasing Frequency by Staying Top of Mind
A very important piece of the puzzle in your revenue plan is to leverage every insight you've gained to strengthen…
Want Higher Order Size? Target Buying Behavior
Segmentation is a powerful tool for distributors, allowing them to better target their marketing efforts by focusing on the needs…
Five Ways Leading Distribution Sales Reps Use Data to Meet Their Goals
Distribution sales teams are under a lot of pressure to produce results. To meet their quotas and goals, they need…
The Benefits of Targeted Marketing for Wholesale Distribution
While still important, traditional marketing methods in distribution such as printed flyers, branded calendars and directory ads are no longer…
Study Results: Targeted Marketing in the Distribution Industry
We recently surveyed distribution industry professionals about their targeted marketing practices and the results are in. Did you know that distributors…
Distribution Industry Survey Results: Learn How Successful Distributors are Using Targeted Marketing
The data is in on targeted marketing in the distribution industry and we're going to be sharing the results in…
8 Reasons Distributors Love Targeted Marketing
Targeted marketing – sending a targeted message to the profiled buyer – has been shown to drive almost 8X more…
How Distributors Improve Customer Retention
How Distributors Improve Customer Retention A common rule of thumb in distribution is that it is seven times more expensive…