Protecting Your Best Accounts from Competitive Encroachment
During difficult economic times, it is especially important for distributors to protect against competitive encroachment. As the focus shifts from…
Achieving Greater Account Penetration by Increasing Share of Wallet
Wallet share is an important metric to measure how much of a customer's purchase you're responsible for. In other words,…
Webinar: Five Steps to Higher Revenue in 2023
What do are leading distributors doing this year to increase their revenue? Join us for our upcoming webinar “Five Steps…
Increase Purchasing Frequency by Staying Top of Mind
A very important piece of the puzzle in your revenue plan is to leverage every insight you've gained to strengthen…
Want Higher Order Size? Target Buying Behavior
Segmentation is a powerful tool for distributors, allowing them to better target their marketing efforts by focusing on the needs…
The Many Benefits of a Centralized Customer Database
A centralized Customer Relationship Management (CRM) database is a critical component of your distribution business. SMP’s platform allows distributors to…
Five Ways Leading Distribution Sales Reps Use Data to Meet Their Goals
Distribution sales teams are under a lot of pressure to produce results. To meet their quotas and goals, they need…
How Distributors are Increasing Their Sales Through Targeted Marketing
As the owner or operator of a wholesale distribution business, you're always looking for new and innovative ways to increase…
The Benefits of Targeted Marketing for Wholesale Distribution
While still important, traditional marketing methods in distribution such as printed flyers, branded calendars and directory ads are no longer…
SMP Welcomes United Water Works
SMP is happy to welcome United Water Works to the SMP family. United Water Works sets their clients up to…