While still important, traditional marketing methods in distribution such as printed flyers, branded calendars and directory ads are no longer as effective as they used to be. Your customers are online most of the day and they now have more control over the type and sources of information they consume. As a result, distributors must change their approach to marketing if they want to stay relevant and attract new customers. One way to do this is through targeted marketing.

Targeted marketing is a technique that involves identifying a specific group of potential customers and then crafting a marketing message that appeals to their unique needs and interests. This type of marketing is more effective than traditional methods because it allows businesses to focus their resources on a specific group of people who are more likely to be interested in what they have to offer.

There are many benefits that come with targeted marketing, especially for businesses in the wholesale distribution industry. Here are just a few of those benefits:

Increased ROI From Targeted Marketing

One of the most important benefits of targeted marketing is that it can help distributors achieve a higher return on investment (ROI). This is because targeted marketing allows your company to focus your messages and marketing resources on a specific group of people who are more likely to be interested in your products and services. By targeting your marketing efforts, your entire team can make better use of their time, money, and other resources, which ultimately leads to increased profits.

In our recent survey on the use of targeted marketing in the distribution industry, distributors who leveraged targeted marketing were 450% more likely to report an increase in marketing ROI. (Download your copy of the report here.)

Improved Customer Relationships

Another benefit of targeted marketing is that it can help improve relationships with customers. When distributors take the time to understand the unique needs and interests of their target market, they are in a better position to provide them with the products and services they desire. This improved understanding also leads to improved communication between businesses and their target market, which further strengthens customer relationships.

Greater Brand Recognition and Loyalty

Targeted marketing can also help distributors achieve greater brand recognition and loyalty among their target market. This is because focused marketing campaigns allow businesses to build trust with their target audience by providing them with consistent, relevant messages that address their needs and pain points. Over time, this builds brand recognition and loyalty among target customers, which leads to repeat business and referrals.

It’s Time to Implement Targeted Marketing in your Business

Targeted marketing provides many benefits for distributors. By understanding the unique needs and interests of your target market, you can craft messages that appeal directly to them. This helps you attract new customers while also improving relationships with your existing customer base. Additionally, targeted marketing can lead to increased ROI as well as greater brand recognition and loyalty among your target market. All these factors contribute to the success of your wholesale distribution business.

If you are interested in learning more about how SMP can help you see these kinds of results with your marketing plans, please schedule a discussion that best fits your schedule.