During difficult economic times, it is especially important for distributors to protect against competitive encroachment.…
Study Results: Targeted Marketing in the Distribution Industry
We recently surveyed distribution industry professionals about their targeted marketing practices and the results are in.
Did you know that distributors using targeted marketing are:
- 450% more likely to experience higher order profitability
- 270% more likely to experience improved sales rep execution
- 220% more likely to experience higher order size
So with results like these, why do only 32% of distributors report leveraging targeted marketing in their business?
Time and effort required was the top reason reported. It’s understandable that many distributors are intimidated by the thought of hiring new marketing experts, running data analysis, and learning sophisticated technology.
But there is an easier way to get started. Please download this report where you will learn:
- How leading distributors leverage targeted marketing for revenue growth
- What single targeted marketing practice can almost 5X reported results in order profitability
- How top distributors use targeted marketing to improve rep effectiveness, closing rates and earn more share of wallet
- How you can get started in targeted marketing today with very little effort and investment