Distribution Industry Survey Results: Learn How Successful Distributors are Using Targeted Marketing
The data is in on targeted marketing in the distribution industry and we're going to…
Distribution sales and marketing executives are having a lot of conversations about topics like account-based processes, the rise of the customer, one-to-one marketing, customer experience design and more. The reason you’re hearing so much about customer-centric marketing is that is a powerful driver of profits. This is particularly true in the distribution industry where customer experience has become the primary driver of preference among B2B sources.
The reason a customer chooses you over another competitor or an online catalog has to do with your understanding of your customer’s needs, strategies and priorities.
Distributors are using self-serve data to get personal in a number of ways:
In all, customer centricity leads to new profits by matching the exact needs of your customer with your products and services. It’s all fed by real data from your CRM and ERP systems thanks to SMP’s easy-to-use business intelligence, dashboards and data visualizations.