According to The Aberdeen Group’s Sales Analytics for Sales Leaders: Process Powers the Technology (Oct. 2016), “Analytically grounded sales teams enjoy a 2.7 times greater annual increase in customer renewal rate.”
The top marketing executives at most distribution firms never have enough resources. There seem to be endless opportunities that sales reps and vendors want to take advantage of, but a very limited supply of marketing funds and staff. SMP makes life a little more easy for distribution chief marketing officers. Here are five ways we help.