When you run SMP you will have ways to automatically integrate your ERP, sales and marketing activities and data. At the most basic level, this means that your sales reps can be the most immediate arm of your list profiling activities. As make their sales calls, they can help improve your data and grow your lists. This requires no extra effort than they would already make in their sales processes.
Distribution sales teams often ask us, “when is the best time to implement CRM?” That implies that there is a wrong time to implement CRM; however, is there ever a wrong time to grow sales in your company? The truth is that when business is down that is exactly the time you need to do something different to empower your team to grow sales and take the time to retool your sales practices. And when business is up, you need a tool to help support your growth so that the wheels don’t come off the bus.