According to CSO Insights’ “Drawing Back the Bow- 2016 CSO Insights’ Sales Best Practices Study” (Sept, 2016) Only 44% of companies know why their top sales performers are successful.
When you run SMP you will have ways to automatically integrate your ERP, sales and marketing activities and data. At the most basic level, this means that your sales reps can be the most immediate arm of your list profiling activities. As make their sales calls, they can help improve your data and grow your lists. This requires no extra effort than they would already make in their sales processes.