Our vision is to help distributors grow revenue, align their sales forces for greater efficiency, and improve supplier and customer relationships. Our knowledge of the wholesale durable goods distribution industry, combined with our expertise in sales and marketing technology gives us a unique opportunity to help you become more successful. Please join Joe Raventos, CEO of SMP, as he kicks off our new video series with the topic, "Who is SMP?"
According to CSO Insights’ “Drawing Back the Bow, 2016 CSO Insights Sales Best Practices Study” (Sept. 2016) only 38% of companies are confident they have access to key decision makers.
SMP set out from day one to provide the best sales and marketing management solutions to distributors. That focus--plus ten years of proven success--has resulted in what we think is a unique point of view in the wholesale durable goods market. Our new website reflects the growth of that vision. We wanted to provide one place where distributors could learn best practices in CRM, sales management, marketing programs and more. We want to continue to foster a personal relationship between your team and ours, and we need your participation. That's why we're including this blog, video resources, best practice reports, case studies and more for you to read, watch and most importantly, comment.
The top marketing executives at most distribution firms never have enough resources. There seem to be endless opportunities that sales reps and vendors want to take advantage of, but a very limited supply of marketing funds and staff. SMP makes life a little more easy for distribution chief marketing officers. Here are five ways we help.