Metrics Monday

Integrated Marketing Analytics
According to Aberdeen Group, companies with integrated marketing analytics experienced a 5% profit margin improvement per customer vs. 2% average.

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Provide Value In Every Email, Just As You Would In Every Sales Call

When you run SMP you will have ways to automatically integrate your ERP, sales and marketing activities and data. At the most basic level, this means that your sales reps can be the most immediate arm of your list profiling activities. As make their sales calls, they can help improve your data and grow your lists. This requires no extra effort than they would already make in their sales processes.
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