Metrics Monday

distributor marketing segmentation
According to Aberdeen Group, companies with strong analytics are 47% more likely to use customer behavior to segment and target marketing audiences (50% vs 34%).

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MARKETING – Reporting

Facilitating AD Field Marketing Summits (FMS)

Many AD affiliates have shared that they love the idea of FMS but the tracking, reporting and day to day management can be very time consuming. We'd like to share with you how AD member service provider SMP helps AD affiliates with their FMS process and much more.

Who is SMP?

Our vision is to help distributors grow revenue, align their sales forces for greater efficiency, and improve supplier and customer relationships. Our knowledge of the wholesale durable goods distribution industry, combined with our expertise in sales and marketing technology gives us a unique opportunity to help you become more successful. Please join Joe Raventos, CEO of SMP, as he kicks off our new video series with the topic, "Who is SMP?"
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