Video: Top 5 Distribution Sales and Marketing Innovations for 2019
How do you measure the success of your email campaigns? It can be difficult to track the connection between a message you send and purchases. There are usually many steps in between—web visits, multiple nurturing emails, sales calls, reference customers and more—before a customer completes a sale, even when the initial impetus for that sale was one of your email messages.
Distribution sales teams often ask us, “when is the best time to implement CRM?” That implies that there is a wrong time to implement CRM; however, is there ever a wrong time to grow sales in your company? The truth is that when business is down that is exactly the time you need to do something different to empower your team to grow sales and take the time to retool your sales practices. And when business is up, you need a tool to help support your growth so that the wheels don’t come off the bus.