[Webcast Recording] What Every CEO Expects from Sales and Marketing

What does every wholesale distribution CEO or owner want out of their sales leaders? They want someone to join them in the C-suite. They want a systematic plan for steady and dependable revenue growth.

But where does a sales leader start? In this popular webinar, we discuss important topics such as:

  • How to create a plan that your CEO will love — one that provides systematic and repeatable revenue growth that removes the risk of dependence on large deals, acquisitions and new markets
  • Tips for aligning sales, marketing and the executive team with access to the right tools and data
  • Sharing the right KPIs for corporate sales and marketing performance so your CEO knows exactly where you stand
  • Speaking the distribution executive’s language: margin, profit, value add, enterprise value

Don’t Miss the Green Paper

Be sure to download this informative report as a companion piece to the webcast:

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