Beating out your competition usually means being able to make better decisions faster than other distributors. This requires actionable intelligence at the push of a button. Better intelligence allows you to analyze buying patterns, target new and profitable sales opportunities and make fast decisions that give you the edge in your markets.
The top marketing executives at most distribution firms never have enough resources. There seem to be endless opportunities that sales reps and vendors want to take advantage of, but a very limited supply of marketing funds and staff. SMP makes life a little more easy for distribution chief marketing officers. Here are five ways we help.