Analyticsbest practicescustomer analysisDistribution CRMdistribution marketingemail marketingMetrics Monday
How do you measure the success of your email campaigns? It can be difficult to track the connection between a message you send and purchases. There are usually many steps in between—web visits, multiple nurturing emails, sales calls, reference customers and more—before a customer completes a sale, even when the initial impetus for that sale was one of your email messages.
Our vision is to help distributors grow revenue, align their sales forces for greater efficiency, and improve supplier and customer relationships. Our knowledge of the wholesale durable goods distribution industry, combined with our expertise in sales and marketing technology gives us a unique opportunity to help you become more successful. Please join Joe Raventos, CEO of SMP, as he kicks off our new video series with the topic, "Who is SMP?"